/* ============ RONOS — style.css v2 ============ */
/* Visual language: neon-maximalist — deep indigo world, gold + teal + magenta
   energy blocks, script display words, torn dividers, isometric glow. */

:root {
  --ink: #07060F;
  --indigo: #150C3F;
  --indigo-2: #1C0F52;
  --purple: #2A0B5E;
  --violet: #7C3AED;
  --magenta: #E44BFF;
  --teal: #2DE2C4;
  --cyan: #35C7F4;
  --gold: #FFB800;
  --gold-2: #FFD34D;
  --orange: #FF7A3D;
  --text: #FFFFFF;
  --text-2: #C9C4E4;
  --text-3: #8E88B5;
  --grad-gold: linear-gradient(100deg, #FFB800, #FFD34D);
  --grad-teal: linear-gradient(100deg, #2DE2C4, #35C7F4);
  --grad-magenta: linear-gradient(100deg, #E44BFF, #7C3AED);
  --radius: 18px;
  --radius-lg: 26px;
  --font: 'Heebo', 'Segoe UI', system-ui, sans-serif;
  --font-display: 'Rubik', 'Heebo', sans-serif;
  --font-latin: 'Space Grotesk', sans-serif;
  --font-script: 'Caveat', cursive;
  --maxw: 1180px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font);
  background: var(--indigo);
  color: var(--text);
  line-height: 1.65;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}
img, svg { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul { list-style: none; }
.container { max-width: var(--maxw); margin-inline: auto; padding-inline: 24px; position: relative; z-index: 2; }
.desktop-only { display: inline; }
.center { text-align: center; }
::selection { background: rgba(255, 184, 0, .4); }

h1, h2, h3 { font-family: var(--font-display); font-weight: 800; line-height: 1.15; }
h1 { font-size: clamp(2.7rem, 6.5vw, 4.8rem); font-weight: 900; }
h2 { font-size: clamp(1.7rem, 3.6vw, 2.7rem); }
h3 { font-size: 1.2rem; }

.grad-gold { background: var(--grad-gold); -webkit-background-clip: text; background-clip: text; color: transparent; }
.grad-teal { background: var(--grad-teal); -webkit-background-clip: text; background-clip: text; color: transparent; }
.grad-magenta { background: linear-gradient(100deg, #F17CFF, #B79CFF); -webkit-background-clip: text; background-clip: text; color: transparent; }
.stroke-gold {
  color: var(--gold);
  text-shadow: 0 6px 30px rgba(255, 184, 0, .35);
}

/* Script display words — the LEOS-league signature */
.script-word {
  font-family: var(--font-script);
  font-size: clamp(2.6rem, 6vw, 4.2rem);
  font-weight: 700;
  line-height: 1.15;
  direction: ltr;
  display: block;
  margin-bottom: 22px;
  transform: rotate(-2deg);
  transform-origin: right center;
}
.script-word.big { font-size: clamp(4.5rem, 11vw, 8rem); margin-bottom: 14px; }
.script-word.center { text-align: center; transform-origin: center; }
.script-teal { color: var(--teal); text-shadow: 0 4px 26px rgba(45, 226, 196, .45); }
.script-gold { color: var(--gold-2); text-shadow: 0 4px 26px rgba(255, 184, 0, .45); }
.script-magenta { color: #F17CFF; text-shadow: 0 4px 26px rgba(228, 75, 255, .45); }
.script-dark { color: var(--ink); text-shadow: none; }
.script-lead {
  font-family: var(--font-script);
  font-size: 2.4rem;
  color: var(--gold-2);
  direction: ltr;
  transform: rotate(-3deg);
  margin-bottom: 4px;
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  font-family: var(--font);
  font-weight: 800;
  border-radius: 999px;
  border: none;
  cursor: pointer;
  transition: transform .18s ease, box-shadow .18s ease, background .18s ease;
  white-space: nowrap;
  font-size: 1rem;
}
.btn-gold {
  background: var(--grad-gold);
  color: #221500;
  box-shadow: 0 8px 26px rgba(255, 184, 0, .4);
  padding: 13px 28px;
}
.btn-gold:hover { transform: translateY(-2px) scale(1.02); box-shadow: 0 14px 36px rgba(255, 184, 0, .55); }
.btn-teal {
  background: var(--grad-teal);
  color: #02271F;
  box-shadow: 0 8px 26px rgba(45, 226, 196, .35);
  padding: 13px 28px;
}
.btn-teal:hover { transform: translateY(-2px) scale(1.02); }
.btn-magenta {
  background: var(--grad-magenta);
  color: #fff;
  box-shadow: 0 8px 26px rgba(228, 75, 255, .35);
  padding: 13px 28px;
}
.btn-magenta:hover { transform: translateY(-2px) scale(1.02); }
.btn-dark {
  background: var(--ink);
  color: var(--gold-2);
  padding: 13px 28px;
  box-shadow: 0 8px 22px rgba(0, 0, 0, .35);
}
.btn-dark:hover { transform: translateY(-2px); }
.btn-outline {
  background: rgba(255, 255, 255, .06);
  border: 2px solid rgba(255, 255, 255, .35);
  color: #fff;
  padding: 11px 26px;
}
.btn-outline:hover { border-color: var(--gold); color: var(--gold-2); transform: translateY(-2px); }
.btn-outline-dark {
  background: transparent;
  border: 2px solid rgba(255, 255, 255, .25);
  color: var(--text);
  padding: 11px 26px;
}
.btn-outline-dark:hover { border-color: var(--gold); color: var(--gold-2); }
.btn-sm { padding: 9px 20px; font-size: .9rem; }
.btn-lg { padding: 16px 36px; font-size: 1.1rem; }
.btn-arrow { transition: transform .18s ease; }
.btn:hover .btn-arrow { transform: translateX(-4px); }

/* ---------- Nav ---------- */
.nav { position: fixed; top: 0; right: 0; left: 0; z-index: 100; padding: 14px 0; transition: all .25s ease; }
.nav.scrolled {
  background: rgba(10, 7, 26, .88);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  box-shadow: 0 2px 24px rgba(0, 0, 0, .35);
  padding: 10px 0;
}
.nav-inner { display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.logo { display: inline-flex; align-items: center; gap: 10px; }
/* 360° ring mark */
.logo-mark {
  width: 32px; height: 32px;
  border-radius: 50%;
  background: conic-gradient(from 210deg, #FFB800, #FFD34D 40%, #2DE2C4 75%, #FFB800);
  position: relative;
  box-shadow: 0 4px 16px rgba(255, 184, 0, .45);
}
.logo-mark::after {
  content: '';
  position: absolute;
  inset: 7px;
  border-radius: 50%;
  background: var(--indigo);
}
.logo-text { font-family: var(--font-latin); font-weight: 700; font-size: 1.32rem; letter-spacing: .04em; direction: ltr; }
.logo-text b { font-weight: 700; background: var(--grad-gold); -webkit-background-clip: text; background-clip: text; color: transparent; }
.nav-links { display: flex; gap: 26px; font-weight: 600; color: var(--text-2); }
.nav-links a { transition: color .15s ease; }
.nav-links a:hover { color: var(--gold-2); }
.nav-cta { display: flex; align-items: center; gap: 14px; }
.nav-burger { display: none; background: none; border: none; cursor: pointer; padding: 8px; min-width: 44px; min-height: 44px; }
.nav-burger span { display: block; width: 22px; height: 2px; background: var(--text); margin: 5px 0; border-radius: 2px; }

.mobile-menu[hidden] { display: none !important; }
.mobile-menu {
  position: fixed; top: 62px; right: 0; left: 0; z-index: 99;
  background: rgba(10, 7, 26, .97);
  backdrop-filter: blur(16px);
  padding: 24px;
  display: flex; flex-direction: column; gap: 18px;
  font-size: 1.1rem; font-weight: 700;
  border-bottom: 1px solid rgba(255, 255, 255, .1);
}

/* side tabs (LEOS-style quick access) */
.side-tabs {
  position: fixed;
  right: 0;
  top: 42%;
  z-index: 95;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.side-tab {
  writing-mode: vertical-rl;
  padding: 16px 9px;
  border-radius: 12px 0 0 12px;
  font-weight: 800;
  font-size: .85rem;
  letter-spacing: .05em;
  transition: transform .15s ease;
}
.side-tab:hover { transform: translateX(-4px); }
.st-gold { background: var(--grad-gold); color: #221500; box-shadow: 0 6px 20px rgba(255,184,0,.4); }
.st-teal { background: var(--grad-teal); color: #02271F; box-shadow: 0 6px 20px rgba(45,226,196,.35); }

/* ---------- Shared: stars, doodles, dividers, journey numbers ---------- */
.stars {
  position: absolute; inset: 0; pointer-events: none; opacity: .7;
  background-image:
    radial-gradient(1.5px 1.5px at 12% 20%, #fff 50%, transparent 51%),
    radial-gradient(1px 1px at 28% 65%, #fff 50%, transparent 51%),
    radial-gradient(2px 2px at 45% 15%, rgba(255,255,255,.8) 50%, transparent 51%),
    radial-gradient(1px 1px at 62% 40%, #fff 50%, transparent 51%),
    radial-gradient(1.5px 1.5px at 78% 22%, rgba(255,255,255,.9) 50%, transparent 51%),
    radial-gradient(1px 1px at 88% 60%, #fff 50%, transparent 51%),
    radial-gradient(1.5px 1.5px at 8% 80%, rgba(255,255,255,.7) 50%, transparent 51%),
    radial-gradient(1px 1px at 52% 78%, #fff 50%, transparent 51%);
}
.doodles { position: absolute; inset: 0; pointer-events: none; }
.doodle {
  position: absolute;
  font-size: 1.3rem;
  color: rgba(255, 255, 255, .35);
  animation: floaty 6s ease-in-out infinite alternate;
}
.dd1 { top: 18%; right: 8%; color: rgba(255, 211, 77, .6); }
.dd2 { top: 32%; left: 6%; animation-delay: -1s; }
.dd3 { bottom: 38%; right: 14%; color: rgba(45, 226, 196, .5); animation-delay: -2s; }
.dd4 { top: 12%; left: 22%; animation-delay: -3s; }
.dd5 { bottom: 30%; left: 12%; color: rgba(228, 75, 255, .5); animation-delay: -4s; }
.dd6 { top: 45%; right: 28%; color: rgba(255, 122, 61, .5); animation-delay: -5s; }
@keyframes floaty {
  from { transform: translateY(0) rotate(-6deg); }
  to { transform: translateY(-18px) rotate(8deg); }
}

.divider { display: block; width: 100%; height: 90px; position: absolute; left: 0; right: 0; z-index: 3; }
.div-dark { bottom: -1px; }
.div-gold-top, .div-purple-top { top: -1px; transform: rotate(180deg); position: absolute; }

/* journey step number bubbles */
.jnum {
  position: relative;
  z-index: 5;
  width: 64px; height: 64px;
  margin: 56px auto -32px;
  display: grid; place-items: center;
  border-radius: 50%;
  background: var(--grad-magenta);
  box-shadow: 0 0 0 8px rgba(124, 58, 237, .2), 0 10px 30px rgba(124, 58, 237, .5);
}
.jnum span { font-family: var(--font-latin); font-weight: 700; font-size: 1.6rem; color: #fff; }
.jnum-on-gold { background: var(--ink); box-shadow: 0 0 0 8px rgba(7, 6, 15, .15), 0 10px 30px rgba(0, 0, 0, .35); }
.jnum-on-gold span { color: var(--gold-2); }

/* ---------- HERO ---------- */
.hero {
  position: relative;
  min-height: 88svh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 128px 0 0;
  background:
    radial-gradient(ellipse 80% 55% at 50% -10%, rgba(124, 58, 237, .55), transparent 65%),
    radial-gradient(ellipse 60% 45% at 85% 20%, rgba(228, 75, 255, .22), transparent 70%),
    radial-gradient(ellipse 60% 45% at 12% 30%, rgba(53, 199, 244, .18), transparent 70%),
    linear-gradient(180deg, #1C0F52 0%, #150C3F 55%, #0E0930 100%);
  overflow: hidden;
}
.hero-inner { text-align: center; max-width: 880px; margin-inline: auto; }
.hero-kicker {
  font-family: var(--font-latin);
  font-size: .95rem;
  font-weight: 700;
  letter-spacing: .22em;
  color: var(--teal);
  margin-bottom: 20px;
}
.hero-sub { font-size: clamp(1.05rem, 2vw, 1.3rem); color: var(--text-2); margin: 24px auto 36px; max-width: 620px; }
.hero-actions { display: flex; gap: 16px; justify-content: center; flex-wrap: wrap; margin-bottom: 30px; }

.float-words { position: absolute; inset: 0; pointer-events: none; z-index: 1; }
.fw {
  position: absolute;
  font-family: var(--font-latin);
  font-weight: 700;
  letter-spacing: .12em;
  color: rgba(255, 255, 255, .8);
  text-shadow: 0 0 22px rgba(124, 58, 237, .9);
  animation: floaty 7s ease-in-out infinite alternate;
}
.fw1 { top: 22%; right: 9%; font-size: 1.6rem; color: var(--teal); text-shadow: 0 0 24px rgba(45, 226, 196, .8); }
.fw2 { top: 38%; left: 7%; font-size: 1.4rem; color: var(--gold-2); text-shadow: 0 0 24px rgba(255, 184, 0, .8); animation-delay: -2s; }
.fw3 { top: 60%; right: 13%; font-size: 1.3rem; animation-delay: -3.5s; }
.fw4 { top: 17%; left: 16%; font-size: 1.8rem; color: #F17CFF; text-shadow: 0 0 24px rgba(228, 75, 255, .8); animation-delay: -5s; }
.fw5 { top: 55%; left: 13%; font-size: 1.05rem; color: var(--cyan); animation-delay: -1s; }
.fw6 { top: 72%; right: 22%; font-size: 1.05rem; color: var(--gold); animation-delay: -4s; }

/* isometric city strip at hero bottom */
.hero-city {
  position: relative;
  margin-top: 34px;
  height: 205px;
  z-index: 1;
}
.hero-city img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 30%;
  mask-image: linear-gradient(180deg, transparent 0%, black 22%, black 100%);
  -webkit-mask-image: linear-gradient(180deg, transparent 0%, black 22%, black 100%);
}
.hero-city.img-missing img { display: none; }
.hero-city.img-missing {
  background:
    linear-gradient(180deg, transparent 0%, rgba(124, 58, 237, .25) 60%),
    repeating-linear-gradient(90deg, rgba(124, 58, 237, .5) 0 34px, rgba(28, 15, 82, .9) 34px 60px, rgba(90, 40, 180, .55) 60px 86px, rgba(21, 12, 63, .95) 86px 118px);
  mask-image: linear-gradient(180deg, transparent, black 30%);
  -webkit-mask-image: linear-gradient(180deg, transparent, black 30%);
}
.beacon-beam {
  position: absolute;
  bottom: 40%;
  left: 50%;
  width: 8px;
  height: 320px;
  transform: translateX(-50%);
  background: linear-gradient(180deg, transparent, rgba(45, 226, 196, .9));
  filter: blur(3px);
  animation: beam 3.4s ease-in-out infinite alternate;
}
@keyframes beam { from { opacity: .4; height: 260px; } to { opacity: 1; height: 340px; } }

/* ---------- FORM STRIP ---------- */
.formstrip {
  position: relative;
  background: var(--ink);
  padding: 84px 0 70px;
  text-align: center;
}
.fs-title { margin-bottom: 28px; }
.quickform {
  display: flex;
  gap: 12px;
  justify-content: center;
  flex-wrap: wrap;
  max-width: 720px;
  margin-inline: auto;
}
.quickform input {
  flex: 1;
  min-width: 180px;
  background: rgba(255, 255, 255, .07);
  border: 2px solid rgba(255, 255, 255, .15);
  border-radius: 999px;
  padding: 13px 22px;
  color: #fff;
  font-family: var(--font);
  font-size: 1rem;
  transition: border-color .15s ease;
}
.quickform input:focus { outline: none; border-color: var(--gold); }
.quickform input::placeholder { color: var(--text-3); }
.fs-note { margin-top: 16px; color: var(--text-3); font-size: .85rem; }

/* ---------- JOURNEY INTRO ---------- */
.jintro { position: relative; background: var(--ink); padding: 30px 0 0; text-align: center; }
.jintro-inner { max-width: 760px; }
.jintro p { color: var(--text-2); margin-top: 14px; }

/* ---------- STEP LAYOUTS ---------- */
.step-inner {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 56px;
  align-items: center;
}
.step-inner.rev { direction: ltr; }
.step-inner.rev > * { direction: rtl; }
.step-center { text-align: center; max-width: 820px; }
.step-tag {
  display: inline-block;
  font-weight: 800;
  font-size: .85rem;
  letter-spacing: .1em;
  color: var(--teal);
  background: rgba(45, 226, 196, .1);
  border: 1px solid rgba(45, 226, 196, .35);
  border-radius: 999px;
  padding: 6px 16px;
  margin-bottom: 14px;
}
.tag-dark { color: var(--ink); background: rgba(7, 6, 15, .12); border-color: rgba(7, 6, 15, .3); }
.step-copy > p:not(.step-tag):not(.script-word) { color: var(--text-2); margin: 16px 0 8px; }
.check-list { margin: 18px 0 26px; display: flex; flex-direction: column; gap: 10px; }
.check-list li { position: relative; padding-right: 30px; font-weight: 600; }
.check-list li::before {
  content: '✓';
  position: absolute;
  right: 0;
  top: 0;
  width: 20px; height: 20px;
  display: grid; place-items: center;
  font-size: .8rem;
  font-weight: 900;
  color: #02271F;
  background: var(--grad-teal);
  border-radius: 50%;
}

.img-frame {
  border-radius: var(--radius-lg);
  overflow: hidden;
  position: relative;
  box-shadow: 0 30px 80px rgba(0, 0, 0, .5);
  transform: rotate(2deg);
  transition: transform .25s ease;
  max-width: 480px;
  margin-inline: auto;
}
.img-frame img { width: 100%; height: auto; }
.img-frame:hover { transform: rotate(0deg) scale(1.02); }
.frame-teal { outline: 4px solid rgba(45, 226, 196, .5); outline-offset: -4px; }
.frame-magenta { outline: 4px solid rgba(228, 75, 255, .45); outline-offset: -4px; }
.img-frame.img-missing { min-height: 320px; background: linear-gradient(135deg, var(--purple), var(--indigo-2)); display: grid; place-items: center; }
.img-frame.img-missing::after { content: '🎨 האיור בדרך...'; color: var(--text-2); font-weight: 700; }

/* STEP 1: SEO — indigo with diagonal energy */
.step-seo {
  position: relative;
  background:
    radial-gradient(ellipse 55% 45% at 80% 15%, rgba(45, 226, 196, .12), transparent 70%),
    linear-gradient(200deg, #0B0822 0%, var(--ink) 60%);
  padding: 110px 0 90px;
}
.split-bg {
  position: absolute; inset: 0;
  background: linear-gradient(115deg, transparent 62%, rgba(124, 58, 237, .22) 62%);
  pointer-events: none;
}

/* AI chat mock (step 1 visual) */
.ai-chat {
  background: linear-gradient(165deg, #14103A, #0C0926);
  border: 1px solid rgba(45, 226, 196, .3);
  border-radius: var(--radius-lg);
  box-shadow: 0 30px 80px rgba(0, 0, 0, .55), 0 0 0 6px rgba(45, 226, 196, .06);
  overflow: hidden;
  max-width: 500px;
  margin-inline: auto;
  transform: rotate(-1deg);
  transition: transform .25s ease;
}
.ai-chat:hover { transform: rotate(0deg) scale(1.015); }
.ai-head {
  display: flex; align-items: center; gap: 9px;
  padding: 13px 18px;
  background: rgba(255, 255, 255, .04);
  border-bottom: 1px solid rgba(255, 255, 255, .07);
  font-size: .82rem; font-weight: 700; color: var(--text-2);
}
.ai-spark { color: var(--teal); font-size: 1rem; }
.ai-demo {
  margin-inline-start: auto;
  font-size: .7rem; font-weight: 700; color: var(--text-3);
  border: 1px dashed var(--text-3); border-radius: 999px; padding: 2px 9px;
}
.ai-body { padding: 20px 18px; display: flex; flex-direction: column; gap: 14px; }
.ai-msg { border-radius: 16px; padding: 13px 16px; font-size: .93rem; line-height: 1.6; }
.ai-user {
  align-self: flex-start;
  background: var(--grad-teal);
  color: #02271F;
  font-weight: 700;
  border-bottom-right-radius: 5px;
  max-width: 88%;
}
.ai-bot {
  align-self: flex-end;
  background: rgba(255, 255, 255, .06);
  border: 1px solid rgba(255, 255, 255, .1);
  color: var(--text-2);
  border-bottom-left-radius: 5px;
  width: 100%;
}
.ai-bot p { margin: 0; }
.ai-list { margin: 10px 0; padding: 0; list-style: none; counter-reset: ai; display: flex; flex-direction: column; gap: 7px; }
.ai-list li {
  counter-increment: ai;
  position: relative;
  padding-inline-start: 26px;
  font-size: .9rem;
  color: #fff;
}
.ai-list li::before {
  content: counter(ai);
  position: absolute; inset-inline-start: 0; top: 1px;
  width: 18px; height: 18px;
  display: grid; place-items: center;
  border-radius: 50%;
  background: rgba(124, 58, 237, .5);
  font-size: .7rem; font-weight: 800;
  font-family: var(--font-latin);
}
.ai-note { color: var(--text-3); font-size: .86rem; margin-top: 8px !important; }
.ai-missing {
  display: flex; align-items: center; justify-content: center; gap: 9px;
  background: rgba(248, 113, 113, .1);
  border: 1px dashed rgba(248, 113, 113, .45);
  border-radius: 12px;
  padding: 12px;
  color: #FCA5A5;
  font-weight: 800;
  font-size: .95rem;
}
.ai-missing span {
  width: 20px; height: 20px; flex-shrink: 0;
  display: grid; place-items: center;
  border-radius: 50%;
  background: rgba(248, 113, 113, .25);
  font-size: .75rem;
}

/* STEP 2: PPC — GOLD WORLD */
.step-ppc {
  position: relative;
  background:
    radial-gradient(ellipse 70% 60% at 20% 0%, #FFD34D, transparent 70%),
    linear-gradient(160deg, #FFB800 0%, #FF9500 70%, #FF7A3D 100%);
  padding: 150px 0 100px;
  color: var(--ink);
}
.dark-on-gold h2 { color: var(--ink); }
.dark-on-gold > p:not(.step-tag):not(.script-word) { color: rgba(7, 6, 15, .78) !important; font-weight: 500; }
.coin-row { display: flex; gap: 10px; margin: 20px 0 26px; }
.coin {
  width: 44px; height: 44px;
  display: grid; place-items: center;
  border-radius: 50%;
  font-weight: 900;
  font-size: 1.15rem;
  color: #7A4B00;
  background: radial-gradient(circle at 35% 30%, #FFE9A8, #FFC93C 60%, #E09E00);
  box-shadow: inset 0 -3px 0 rgba(122, 75, 0, .35), 0 6px 14px rgba(122, 75, 0, .3);
  animation: coinpop 2.6s ease-in-out infinite alternate;
}
.coin.c2 { animation-delay: -.6s; } .coin.c3 { animation-delay: -1.2s; } .coin.c4 { animation-delay: -1.8s; }
@keyframes coinpop { from { transform: translateY(0) rotate(-8deg); } to { transform: translateY(-10px) rotate(8deg); } }
.ppc-board {
  background: var(--ink);
  border-radius: var(--radius-lg);
  padding: 28px 26px 24px;
  box-shadow: 0 30px 70px rgba(122, 60, 0, .45);
  position: relative;
  transform: rotate(-1.5deg);
  color: #fff;
}
.ppc-demo {
  position: absolute;
  top: -12px; left: 24px;
  font-size: .75rem;
  font-weight: 700;
  color: var(--ink);
  background: #fff;
  border-radius: 999px;
  padding: 3px 14px;
  box-shadow: 0 4px 12px rgba(0,0,0,.25);
}
.ppc-title {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.02rem;
  color: var(--gold-2);
  margin-bottom: 18px;
}
.ppc-flow { display: flex; flex-direction: column; gap: 2px; }
.ppc-item {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: baseline;
  gap: 10px;
  background: rgba(255, 255, 255, .04);
  border: 1px solid rgba(255, 255, 255, .07);
  border-radius: 12px;
  padding: 12px 15px;
}
.ppc-item span { font-size: .9rem; color: var(--text-2); }
.ppc-item strong {
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: 800;
  direction: ltr;
  white-space: nowrap;
}
.ppc-item small {
  grid-column: 1 / -1;
  font-size: .76rem;
  color: var(--text-3);
  margin-top: -2px;
}
.ppc-rev { border-color: rgba(45, 226, 196, .4); background: rgba(45, 226, 196, .07); }
.ppc-rev strong { color: var(--teal); }
.ppc-arrow { text-align: center; color: rgba(255, 255, 255, .25); font-size: .95rem; line-height: 1; padding: 2px 0; }
.ppc-roi {
  margin-top: 16px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  background: var(--grad-gold);
  border-radius: 14px;
  padding: 14px 20px;
  box-shadow: 0 10px 30px rgba(255, 184, 0, .3);
}
.ppc-roi-label { font-weight: 800; color: #221500; font-size: 1rem; }
.ppc-roi-val {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 2rem;
  color: #221500;
  direction: ltr;
  line-height: 1;
}
.ppc-foot { margin-top: 14px; font-size: .78rem; color: var(--text-3); line-height: 1.5; }

/* STEP 3: SOCIAL */
.step-social {
  position: relative;
  background:
    radial-gradient(ellipse 60% 50% at 20% 15%, rgba(228, 75, 255, .22), transparent 70%),
    linear-gradient(200deg, #1A0C43 0%, #12082F 65%, var(--ink) 100%);
  padding: 110px 0 90px;
}
.tag-magenta { color: #F17CFF; background: rgba(228, 75, 255, .1); border-color: rgba(228, 75, 255, .35); }
.check-magenta li::before { background: var(--grad-magenta); color: #fff; }

.reel-phone {
  position: relative;
  width: 270px;
  margin-inline: auto;
  background: #0A0820;
  border: 3px solid rgba(255, 255, 255, .13);
  border-radius: 34px;
  padding: 10px;
  box-shadow: 0 30px 80px rgba(0, 0, 0, .6), 0 0 0 5px rgba(228, 75, 255, .09);
  transform: rotate(2deg);
  transition: transform .25s ease;
}
.reel-phone:hover { transform: rotate(0deg) scale(1.02); }
.reel-notch {
  width: 82px; height: 6px;
  background: rgba(255, 255, 255, .18);
  border-radius: 999px;
  margin: 2px auto 8px;
}
.reel-screen {
  position: relative;
  border-radius: 26px;
  overflow: hidden;
  background:
    radial-gradient(ellipse 70% 50% at 50% 30%, rgba(228, 75, 255, .35), transparent 70%),
    linear-gradient(170deg, #3B1173, #150C3F 60%, #0B0724);
  min-height: 400px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 16px 14px;
}
.reel-demo {
  position: absolute;
  top: 12px; left: 12px;
  font-size: .68rem; font-weight: 700;
  color: var(--text-2);
  background: rgba(7, 6, 15, .6);
  border: 1px dashed rgba(255, 255, 255, .3);
  border-radius: 999px;
  padding: 2px 9px;
}
.reel-play {
  position: absolute;
  top: 44%; left: 50%;
  transform: translate(-50%, -50%);
  width: 60px; height: 60px;
  display: grid; place-items: center;
  border-radius: 50%;
  background: rgba(255, 255, 255, .14);
  border: 2px solid rgba(255, 255, 255, .35);
  color: #fff;
  font-size: 1.3rem;
  padding-inline-start: 5px;
  animation: pulseplay 2.4s ease-in-out infinite;
}
@keyframes pulseplay {
  0%, 100% { box-shadow: 0 0 0 0 rgba(255, 255, 255, .25); }
  50% { box-shadow: 0 0 0 16px rgba(255, 255, 255, 0); }
}
.reel-caption {
  color: #fff;
  font-weight: 700;
  font-size: .92rem;
  line-height: 1.45;
  margin-bottom: 12px;
  text-shadow: 0 2px 10px rgba(0, 0, 0, .6);
}
.reel-stats { display: flex; gap: 8px; }
.reel-stat {
  flex: 1;
  background: rgba(7, 6, 15, .55);
  border: 1px solid rgba(255, 255, 255, .1);
  border-radius: 11px;
  padding: 8px 6px;
  text-align: center;
}
.reel-stat strong {
  display: block;
  font-family: var(--font-display);
  font-size: 1.02rem;
  color: #F17CFF;
  direction: ltr;
}
.reel-stat span { font-size: .68rem; color: var(--text-3); }
.reel-badge {
  position: absolute;
  bottom: -14px; right: 50%;
  transform: translateX(50%);
  white-space: nowrap;
  background: var(--grad-magenta);
  color: #fff;
  font-size: .78rem;
  font-weight: 800;
  border-radius: 999px;
  padding: 5px 16px;
  box-shadow: 0 8px 22px rgba(228, 75, 255, .4);
}

/* STEP 4: WEB — dark + retro grid */
.step-web {
  position: relative;
  background:
    radial-gradient(ellipse 60% 50% at 50% 0%, rgba(124, 58, 237, .35), transparent 70%),
    var(--ink);
  padding: 130px 0 110px;
  overflow: hidden;
}
.step-web .step-center { margin-inline: auto; }
.step-web h2 { margin-top: 4px; }
.step-web p { color: var(--text-2); margin: 16px auto 26px; max-width: 640px; }
.retro-grid {
  position: absolute;
  bottom: -40px; left: -10%; right: -10%;
  height: 46%;
  background:
    linear-gradient(rgba(124, 58, 237, .5) 1.5px, transparent 1.5px),
    linear-gradient(90deg, rgba(124, 58, 237, .5) 1.5px, transparent 1.5px);
  background-size: 56px 44px;
  transform: perspective(420px) rotateX(58deg);
  transform-origin: center top;
  mask-image: linear-gradient(180deg, transparent, black 25%, black 75%, transparent);
  -webkit-mask-image: linear-gradient(180deg, transparent, black 25%, black 75%, transparent);
  pointer-events: none;
}
.web-carts { display: flex; gap: 16px; justify-content: center; margin: 10px 0 30px; }
.cart {
  background: linear-gradient(180deg, #241A4E, #17103A);
  border: 2px solid rgba(124, 58, 237, .6);
  border-radius: 12px 12px 20px 20px;
  padding: 14px 30px 16px;
  font-family: var(--font-display);
  font-weight: 800;
  box-shadow: 0 14px 30px rgba(0, 0, 0, .45), inset 0 2px 0 rgba(255, 255, 255, .08);
  position: relative;
}
.cart::after {
  content: '';
  position: absolute;
  bottom: -12px; right: 18%; left: 18%;
  height: 8px;
  border-radius: 999px;
  background: rgba(0, 0, 0, .5);
  filter: blur(4px);
}

/* STEP 4: AUTO — purple world */
.step-auto {
  position: relative;
  background:
    radial-gradient(ellipse 60% 50% at 85% 10%, rgba(228, 75, 255, .28), transparent 70%),
    linear-gradient(190deg, var(--purple) 0%, #1B0A45 70%, #12082F 100%);
  padding: 150px 0 90px;
}

/* STEP 5: REPORT */
.step-report {
  position: relative;
  background:
    radial-gradient(ellipse 55% 45% at 15% 20%, rgba(45, 226, 196, .12), transparent 70%),
    var(--ink);
  padding: 110px 0 90px;
}
.dash {
  background: linear-gradient(160deg, #1B1244, #120C33);
  border: 1px solid rgba(124, 58, 237, .4);
  border-radius: var(--radius-lg);
  padding: 26px;
  box-shadow: 0 30px 80px rgba(0, 0, 0, .55);
  transform: rotate(-1.5deg);
}
.dash-head { display: flex; justify-content: space-between; align-items: center; margin-bottom: 22px; }
.dash-title { font-weight: 700; font-size: .95rem; }
.dash-demo { font-size: .75rem; font-weight: 700; color: var(--text-2); border: 1px dashed var(--text-3); border-radius: 999px; padding: 3px 12px; }
.dash-kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-bottom: 22px; }
.kpi { background: rgba(7, 6, 15, .5); border: 1px solid rgba(255, 255, 255, .08); border-radius: 14px; padding: 14px; display: flex; flex-direction: column; gap: 2px; }
.kpi-label { font-size: .78rem; color: var(--text-3); }
.kpi-val { font-size: 1.5rem; font-weight: 800; font-variant-numeric: tabular-nums; }
.kpi-delta { font-size: .8rem; font-weight: 700; }
.kpi-delta.up { color: var(--teal); }
.kpi-delta.down { color: var(--cyan); }
.dash-chart { display: flex; align-items: flex-end; gap: 8px; height: 130px; padding: 0 4px; margin-bottom: 20px; }
.bar {
  flex: 1;
  height: var(--h);
  min-height: 6px;
  background: rgba(124, 58, 237, .45);
  border-radius: 6px 6px 2px 2px;
  transform-origin: bottom;
  transform: scaleY(0);
  transition: transform .7s cubic-bezier(.2, .7, .3, 1);
}
.dash.on-screen .bar { transform: scaleY(1); }
.bar:nth-child(2n) { transition-delay: .08s; }
.bar:nth-child(3n) { transition-delay: .16s; }
.bar-hot { background: var(--grad-gold); box-shadow: 0 0 24px rgba(255, 184, 0, .5); }
.dash-note {
  display: flex; gap: 12px;
  background: rgba(255, 122, 61, .1);
  border: 1px solid rgba(255, 122, 61, .35);
  border-radius: 14px;
  padding: 14px 16px;
  font-size: .88rem;
  color: var(--text-2);
}
.dash-note strong { color: #fff; }
.dash-note-icon { color: var(--orange); }

/* ---------- PRICING ---------- */
.pricing {
  position: relative;
  background:
    radial-gradient(ellipse 65% 45% at 50% 0%, rgba(255, 184, 0, .12), transparent 70%),
    linear-gradient(180deg, #12082F, var(--indigo));
  padding: 120px 0 100px;
}
.pricing-note { color: var(--text-3); font-size: .9rem; margin-top: 10px; }
.pricing-grid { margin-top: 52px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; align-items: stretch; }
.p-card {
  background: linear-gradient(170deg, #1D1348, #150E38);
  border: 1px solid rgba(255, 255, 255, .1);
  border-radius: var(--radius-lg);
  padding: 34px 30px;
  display: flex;
  flex-direction: column;
  position: relative;
  transition: transform .2s ease, box-shadow .2s ease;
}
.p-card:hover { transform: translateY(-8px) rotate(-.5deg); box-shadow: 0 30px 60px rgba(0, 0, 0, .4); }
.p-featured {
  background: linear-gradient(170deg, rgba(255, 184, 0, .14), #1D1348 40%);
  border: 2px solid var(--gold);
  box-shadow: 0 24px 70px rgba(255, 184, 0, .18);
  transform: scale(1.03);
}
.p-featured:hover { transform: scale(1.03) translateY(-8px); }
.p-badge {
  position: absolute;
  top: -16px; right: 28px;
  background: var(--grad-gold);
  color: #221500;
  font-size: .82rem;
  font-weight: 900;
  padding: 6px 18px;
  border-radius: 999px;
  box-shadow: 0 6px 18px rgba(255, 184, 0, .4);
}
.p-head h3 { font-size: 1.35rem; }
.p-tag { color: var(--text-2); font-size: .9rem; margin-top: 4px; }
.p-price { margin: 24px 0; display: flex; align-items: baseline; gap: 8px; }
.p-from { color: var(--text-3); font-size: .9rem; }
.p-price strong { font-size: 2.4rem; font-weight: 900; font-family: var(--font-display); color: var(--gold-2); }
.p-featured .p-price strong { text-shadow: 0 4px 24px rgba(255, 184, 0, .4); }
.p-per { color: var(--text-3); font-size: .9rem; }
.p-list { display: flex; flex-direction: column; gap: 11px; margin-bottom: 28px; flex: 1; }
.p-list li { position: relative; padding-right: 26px; color: var(--text-2); font-size: .94rem; }
.p-list li::before { content: '✓'; position: absolute; right: 0; color: var(--gold); font-weight: 900; }
.p-btn { width: 100%; }
.pricing-foot { margin-top: 36px; color: var(--text-3); font-size: .92rem; }

/* ---------- SWITCH OFFER ---------- */
.switch-offer {
  position: relative;
  background:
    radial-gradient(ellipse 60% 55% at 50% 0%, rgba(255, 184, 0, .16), transparent 70%),
    #0D0827;
  padding: 110px 0 100px;
}
.switch-points {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  margin: 40px 0;
}
.sp {
  background: linear-gradient(170deg, #1E1450, #150E38);
  border: 1px solid rgba(255, 184, 0, .3);
  border-radius: var(--radius);
  padding: 22px 20px;
  text-align: center;
  display: flex;
  flex-direction: column;
  gap: 6px;
  transition: transform .2s ease, border-color .2s ease;
}
.sp:hover { transform: translateY(-5px); border-color: var(--gold); }
.sp strong { font-family: var(--font-display); font-size: 1.05rem; color: var(--gold-2); }
.sp span { font-size: .88rem; color: var(--text-2); }

/* included-site line in pricing */
.p-gift {
  font-weight: 800;
  color: #fff !important;
  background: rgba(255, 184, 0, .1);
  border: 1px dashed rgba(255, 184, 0, .5);
  border-radius: 10px;
  padding: 8px 30px 8px 10px !important;
  margin-bottom: 4px;
}
.p-gift::before { right: 9px !important; }

/* ---------- COMPARE ---------- */
.compare { background: var(--indigo); padding: 90px 0 110px; }
.compare-visual {
  max-width: 420px;
  margin: 0 auto 26px;
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: 0 24px 60px rgba(0, 0, 0, .45);
  outline: 3px solid rgba(255, 184, 0, .35);
  outline-offset: -3px;
}
.compare-visual img { width: 100%; height: auto; display: block; }
.vs {
  display: inline-grid;
  place-items: center;
  font-family: var(--font-latin);
  font-size: 1.1rem;
  width: 54px; height: 54px;
  border-radius: 50%;
  background: var(--grad-magenta);
  margin-inline: 12px;
  vertical-align: middle;
  box-shadow: 0 8px 24px rgba(228, 75, 255, .4);
}
.compare-table { margin-top: 48px; border-radius: var(--radius-lg); overflow: hidden; box-shadow: 0 24px 60px rgba(0, 0, 0, .35); }
.ct-row { display: grid; grid-template-columns: 1fr 1.4fr 1.4fr; }
.ct-row > div { padding: 18px 22px; font-size: .95rem; color: var(--text-2); background: #171040; border-bottom: 1px solid rgba(255, 255, 255, .06); }
.ct-head > div { font-weight: 800; color: #fff; background: #0F0A2E; font-size: 1rem; }
.ct-q { font-weight: 700; color: #fff !important; background: #130D36 !important; }
.ct-ronos { background: rgba(255, 184, 0, .08) !important; color: #fff !important; font-weight: 700; }
.ct-head .ct-ronos { background: var(--grad-gold) !important; color: #221500 !important; }

/* ---------- FOUNDING (UFO) ---------- */
.founding {
  position: relative;
  background:
    radial-gradient(ellipse 70% 55% at 50% 100%, rgba(124, 58, 237, .35), transparent 70%),
    linear-gradient(180deg, var(--indigo) 0%, #0B0724 100%);
  padding: 130px 0 110px;
  overflow: hidden;
}
.ufo-wrap { position: absolute; top: 86px; left: 50%; transform: translateX(-50%); z-index: 1; }
.ufo { position: relative; width: 160px; animation: floaty 5s ease-in-out infinite alternate; }
.ufo-dome {
  width: 74px; height: 40px;
  margin: 0 auto -12px;
  border-radius: 74px 74px 0 0;
  background: linear-gradient(180deg, rgba(53, 199, 244, .8), rgba(53, 199, 244, .25));
  box-shadow: inset 0 4px 12px rgba(255, 255, 255, .5);
}
.ufo-body {
  width: 160px; height: 44px;
  border-radius: 50%;
  background: linear-gradient(180deg, #8B5CF6, #4C1D95);
  box-shadow: 0 10px 30px rgba(124, 58, 237, .6), inset 0 4px 8px rgba(255, 255, 255, .3);
}
.ufo-beam {
  width: 120px;
  height: 190px;
  margin: -6px auto 0;
  clip-path: polygon(38% 0, 62% 0, 100% 100%, 0 100%);
  background: linear-gradient(180deg, rgba(45, 226, 196, .55), transparent 90%);
  animation: beam 2.8s ease-in-out infinite alternate;
}
.founding-inner { padding-top: 268px; }
.f-text { color: var(--text-2); margin: 18px auto 36px; max-width: 680px; }
.f-text strong { color: var(--gold-2); }
.nowrap { white-space: nowrap; }

.findings-grid {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 18px;
  text-align: right;
}
.findings-grid > .find-card { flex: 0 1 calc(33.333% - 12px); min-width: 260px; }
.find-card {
  background: linear-gradient(170deg, #1C1249, #140D36);
  border: 1px solid rgba(45, 226, 196, .25);
  border-radius: var(--radius);
  padding: 24px 22px 18px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  transition: transform .2s ease, border-color .2s ease, box-shadow .2s ease;
}
.find-card:hover {
  transform: translateY(-6px) rotate(-.4deg);
  border-color: var(--teal);
  box-shadow: 0 20px 50px rgba(45, 226, 196, .12);
}
.find-tag {
  align-self: flex-start;
  font-size: .78rem;
  font-weight: 800;
  letter-spacing: .04em;
  color: var(--teal);
  background: rgba(45, 226, 196, .1);
  border: 1px solid rgba(45, 226, 196, .3);
  border-radius: 999px;
  padding: 4px 13px;
}
.find-card p { color: var(--text-2); font-size: .93rem; flex: 1; margin: 0; }
.find-card p strong { color: #fff; }
.find-check {
  font-size: .78rem;
  font-weight: 700;
  color: var(--gold-2);
  border-top: 1px dashed rgba(255, 255, 255, .12);
  padding-top: 12px;
}

/* dashboard: Search-Console-style positions */
.dash-positions { display: flex; flex-direction: column; gap: 8px; margin-bottom: 18px; }
.pos-row {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 12px;
  background: rgba(7, 6, 15, .45);
  border: 1px solid rgba(255, 255, 255, .07);
  border-radius: 11px;
  padding: 9px 14px;
  font-size: .86rem;
}
.pos-kw { color: var(--text-2); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.pos-move { font-family: var(--font-latin); direction: ltr; white-space: nowrap; display: inline-flex; align-items: center; gap: 7px; }
.pos-move s { color: var(--text-3); }
.pos-move i { font-style: normal; color: var(--teal); font-weight: 700; }
.pos-move b {
  display: inline-grid;
  place-items: center;
  min-width: 30px;
  height: 26px;
  padding: 0 7px;
  background: var(--grad-teal);
  color: #02271F;
  border-radius: 8px;
  font-weight: 800;
}

/* ---------- FAQ ---------- */
.faq { background: #0B0724; padding: 100px 0; }
.faq-inner { max-width: 820px; }
.faq-list { margin-top: 40px; display: flex; flex-direction: column; gap: 14px; }
.faq-item {
  background: #161040;
  border: 1px solid rgba(255, 255, 255, .08);
  border-radius: var(--radius);
  overflow: hidden;
  transition: border-color .2s ease;
}
.faq-item[open] { border-color: rgba(255, 184, 0, .5); }
.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: 20px 24px;
  font-weight: 700;
  font-size: 1.02rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-icon {
  flex-shrink: 0;
  width: 30px; height: 30px;
  display: grid; place-items: center;
  border-radius: 50%;
  background: var(--grad-gold);
  color: #221500;
  font-weight: 900;
  transition: transform .2s ease;
}
.faq-item[open] .faq-icon { transform: rotate(45deg); }
.faq-item p { padding: 0 24px 22px; color: var(--text-2); }

/* ---------- CONTACT ---------- */
.contact {
  position: relative;
  background:
    radial-gradient(ellipse 75% 60% at 50% 115%, rgba(124, 58, 237, .5), transparent 70%),
    linear-gradient(180deg, #0B0724, var(--indigo-2));
  padding: 120px 0 160px;
  overflow: hidden;
}
.contact-city {
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 130px;
  background:
    repeating-linear-gradient(90deg,
      rgba(124, 58, 237, .55) 0 26px, transparent 26px 34px,
      rgba(83, 34, 158, .7) 34px 72px, transparent 72px 80px,
      rgba(140, 80, 255, .4) 80px 108px, transparent 108px 118px);
  mask-image: linear-gradient(180deg, transparent, black 40%);
  -webkit-mask-image: linear-gradient(180deg, transparent, black 40%);
  opacity: .8;
  pointer-events: none;
}
.contact-inner { display: grid; grid-template-columns: 1.05fr .95fr; gap: 60px; align-items: center; }
.c-copy > p:not(.script-word) { color: var(--text-2); margin: 16px 0 28px; }
.c-channels { display: flex; flex-direction: column; gap: 14px; }
.c-channel {
  display: flex; align-items: center; gap: 14px;
  background: rgba(255, 255, 255, .05);
  border: 1px solid rgba(255, 255, 255, .12);
  border-radius: 14px;
  padding: 14px 18px;
  transition: border-color .2s ease, transform .2s ease;
}
.c-channel:hover { border-color: var(--gold); transform: translateX(-4px); }
.c-ic { font-size: 1.3rem; }
.c-channel strong { display: block; font-size: .98rem; }
.c-channel small { color: var(--text-3); font-size: .82rem; }
.c-form {
  background: linear-gradient(165deg, #221656, #170F3D);
  border: 1px solid rgba(255, 184, 0, .3);
  border-radius: var(--radius-lg);
  padding: 36px 32px;
  box-shadow: 0 30px 80px rgba(0, 0, 0, .5);
  transform: rotate(1deg);
}
.c-form h3 { margin-bottom: 24px; font-size: 1.3rem; }
.form-row { margin-bottom: 18px; }
.form-row label { display: block; font-size: .88rem; font-weight: 700; color: var(--text-2); margin-bottom: 7px; }
.form-row input, .form-row select {
  width: 100%;
  text-align: right;
  background: rgba(7, 6, 15, .5);
  border: 2px solid rgba(255, 255, 255, .12);
  border-radius: 12px;
  padding: 13px 16px;
  color: #fff;
  font-family: var(--font);
  font-size: .98rem;
  transition: border-color .15s ease;
}
.form-row input:focus, .form-row select:focus { outline: none; border-color: var(--gold); }
.form-row input::placeholder { color: var(--text-3); }
.form-btn { width: 100%; margin-top: 6px; }
.form-note { text-align: center; font-size: .8rem; color: var(--text-3); margin-top: 14px; }

/* ---------- FOOTER ---------- */
.footer { background: #05040D; padding: 64px 0 0; position: relative; }
.footer-inner { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 40px; padding-bottom: 48px; }
.f-brand p { color: var(--text-3); font-size: .92rem; margin-top: 16px; }
.f-col { display: flex; flex-direction: column; gap: 10px; }
.f-col h4 { font-size: .95rem; margin-bottom: 6px; color: var(--gold-2); }
.f-col a { color: var(--text-3); font-size: .92rem; transition: color .15s ease; }
.f-col a:hover { color: var(--gold-2); }
.footer-base {
  display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap;
  padding-block: 22px;
  border-top: 1px solid rgba(255, 255, 255, .08);
  color: var(--text-3);
  font-size: .85rem;
}
.f-tag { color: var(--teal); font-weight: 700; }

/* ---------- WhatsApp float ---------- */
.wa-float {
  position: fixed;
  bottom: 26px; left: 26px;
  z-index: 90;
  width: 58px; height: 58px;
  display: grid; place-items: center;
  background: #25D366;
  color: #062B16;
  border-radius: 50%;
  box-shadow: 0 10px 30px rgba(37, 211, 102, .45);
  transition: transform .2s ease;
}
.wa-float:hover { transform: scale(1.1) rotate(6deg); }

/* ---------- Polish layer (ui-ux-pro-max pass) ---------- */

/* interactive affordance + micro press feedback */
a, button, summary, select { cursor: pointer; touch-action: manipulation; }
.btn:active, .side-tab:active, .wa-float:active { transform: scale(.96); }

/* accessible focus rings */
:focus-visible {
  outline: 3px solid var(--gold);
  outline-offset: 3px;
  border-radius: 6px;
}
.btn:focus-visible { outline-color: #fff; }

/* scroll progress bar */
.scroll-progress {
  position: fixed;
  top: 0; right: 0;
  height: 4px;
  width: 100%;
  z-index: 120;
  background: var(--grad-gold);
  transform-origin: right;
  transform: scaleX(0);
  pointer-events: none;
}

/* grain texture for depth (hero + gold world) */
.hero::after, .step-ppc::after {
  content: '';
  position: absolute;
  inset: 0;
  z-index: 1;
  pointer-events: none;
  opacity: .05;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='1'/%3E%3C/svg%3E");
}

/* marquee ticker */
.marquee {
  background: var(--grad-gold);
  overflow: hidden;
  padding: 13px 0;
  width: 110%;
  margin-inline: -5%;
  transform: rotate(-1deg);
  position: relative;
  z-index: 6;
  box-shadow: 0 10px 34px rgba(255, 184, 0, .3);
}
.marquee-clip { overflow-x: clip; }
.marquee-track {
  display: flex;
  align-items: center;
  gap: 26px;
  width: max-content;
  animation: ticker 52s linear infinite;
}
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track span {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.02rem;
  color: #221500;
  white-space: nowrap;
}
.marquee-track i { font-style: normal; color: #221500; opacity: .55; }
@keyframes ticker {
  from { transform: translateX(0); }
  to { transform: translateX(50%); }
}

/* auto-stagger grid children (30-50ms per item) */
.pricing-grid > *:nth-child(2) { transition-delay: .08s; }
.pricing-grid > *:nth-child(3) { transition-delay: .16s; }
.faq-list > *:nth-child(2) { transition-delay: .06s; }
.faq-list > *:nth-child(3) { transition-delay: .12s; }
.faq-list > *:nth-child(4) { transition-delay: .18s; }
.faq-list > *:nth-child(5) { transition-delay: .24s; }

/* 3D tilt targets (JS-driven) */
.tilt { transform-style: preserve-3d; will-change: transform; }
.tilt .img-frame, .tilt.p-card { transition: transform .18s ease-out; }

/* hero parallax target */
.hero-city img, .hero-city.img-missing { will-change: transform; }

/* hero gold word — solid + glow (robust across browsers/RTL) */
.stroke-gold {
  color: var(--gold);
  text-shadow: 0 4px 18px rgba(255, 184, 0, .45), 0 10px 44px rgba(255, 184, 0, .25);
}

/* back to top */
.to-top {
  position: fixed;
  bottom: 96px; left: 30px;
  z-index: 90;
  width: 46px; height: 46px;
  border: 2px solid rgba(255, 255, 255, .25);
  border-radius: 50%;
  background: rgba(21, 12, 63, .85);
  backdrop-filter: blur(8px);
  color: #fff;
  font-size: 1.2rem;
  font-weight: 800;
  transition: transform .18s ease, border-color .18s ease, opacity .3s ease;
}
.to-top:hover { transform: translateY(-3px); border-color: var(--gold); color: var(--gold-2); }

/* raise muted text contrast on small print */
.fs-note, .form-note, .pricing-note { color: #A79FD1; }

/* ---------- Reveal ---------- */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .7s cubic-bezier(.2,.7,.3,1), transform .7s cubic-bezier(.2,.7,.3,1); }
.reveal.visible { opacity: 1; transform: none; }
.d1 { transition-delay: .1s; } .d2 { transition-delay: .2s; } .d3 { transition-delay: .3s; } .d4 { transition-delay: .4s; }

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .doodle, .fw, .coin, .ufo, .beacon-beam, .ufo-beam, .marquee-track, .stroke-gold { animation: none; }
  .stroke-gold { color: var(--gold); background: none; -webkit-background-clip: initial; background-clip: initial; }
  .tilt .img-frame, .tilt.p-card { transition: none; }
  html { scroll-behavior: auto; }
}

/* ---------- Responsive ---------- */
@media (max-width: 1024px) {
  .step-inner { grid-template-columns: 1fr; gap: 40px; }
  .step-inner.rev { direction: rtl; }
  .contact-inner { grid-template-columns: 1fr; gap: 44px; }
  .footer-inner { grid-template-columns: 1fr 1fr; }
  .findings-grid { grid-template-columns: repeat(2, 1fr); }
  .switch-points { grid-template-columns: repeat(2, 1fr); }
  .desktop-only { display: none; }
  .side-tabs { display: none; }
}
@media (max-width: 720px) {
  .container { padding-inline: 20px; }
  .nav-links { display: none; }
  .nav-cta .btn { display: none; }
  .nav-burger { display: block; }

  /* vertical rhythm — desktop paddings are too tall for phones */
  .hero { padding-top: 108px; min-height: auto; }
  .formstrip { padding: 60px 0 52px; }
  .jintro { padding-top: 22px; }
  .step-seo, .step-report { padding: 76px 0 64px; }
  .step-social { padding: 84px 0 70px; }
  .reel-phone { transform: none; width: 250px; }
  .step-ppc { padding: 104px 0 70px; }
  .step-web { padding: 96px 0 82px; }
  .step-auto { padding: 108px 0 66px; }
  .pricing { padding: 84px 0 70px; }
  .switch-offer { padding: 78px 0 70px; }
  .compare { padding: 66px 0 78px; }
  .founding { padding: 90px 0 76px; }
  .faq { padding: 70px 0; }
  .contact { padding: 82px 0 120px; }

  .hero-city { height: 175px; margin-top: 40px; }
  .beacon-beam { height: 200px; }
  .fw { display: none; }
  .hero-sub { margin: 20px auto 28px; }
  .hero-actions { flex-direction: column; align-items: stretch; max-width: 340px; margin-inline: auto; }
  .hero-actions .btn { width: 100%; }

  .marquee-track span { font-size: .9rem; }
  .marquee { padding: 10px 0; }

  .script-word { font-size: 2.3rem; margin-bottom: 14px; }
  .script-word.big { font-size: 3.6rem; }
  .script-lead { font-size: 2rem; }

  .step-inner { gap: 30px; }
  .step-tag { margin-bottom: 10px; }
  .img-frame { max-width: 100%; transform: rotate(1deg); }
  .coin { width: 38px; height: 38px; }
  .web-carts { flex-wrap: wrap; gap: 10px; }
  .cart { padding: 11px 22px 13px; font-size: .95rem; }

  .ai-chat { transform: none; max-width: 100%; }
  .ai-body { padding: 16px 14px; gap: 12px; }
  .ai-msg { font-size: .89rem; padding: 12px 14px; }
  .compare-visual { max-width: 100%; margin-bottom: 20px; }
  .dash { padding: 18px; transform: none; }
  .dash-kpis { gap: 8px; }
  .kpi { padding: 10px; }
  .kpi-val { font-size: 1.15rem; }
  .dash-chart { height: 90px; gap: 5px; }
  .pos-row { font-size: .8rem; padding: 8px 11px; }
  .ppc-board { transform: none; padding: 22px 18px 20px; }
  .ppc-item { padding: 11px 13px; }
  .ppc-item strong { font-size: 1.12rem; }
  .ppc-roi { padding: 12px 16px; }
  .ppc-roi-val { font-size: 1.7rem; }

  .pricing-grid { grid-template-columns: 1fr; gap: 26px; }
  .p-featured { transform: none; }
  .p-featured:hover { transform: translateY(-8px); }
  .p-card { padding: 28px 22px; }
  .p-price strong { font-size: 2rem; }

  .switch-points { grid-template-columns: 1fr; gap: 12px; margin: 30px 0; }
  .sp { padding: 18px 16px; }

  .ct-row { grid-template-columns: 1fr; }
  .ct-head { display: none; }
  .ct-row > div { padding: 12px 18px; }
  .ct-q { padding-bottom: 4px !important; }
  .ct-row > div:nth-child(2)::before { content: 'הדור הישן: '; color: var(--text-3); font-weight: 700; }
  .ct-row .ct-ronos::before { content: '360digital: '; font-weight: 800; color: var(--gold-2); }
  .vs { width: 42px; height: 42px; font-size: .9rem; }

  .founding-inner { padding-top: 168px; }
  .ufo { width: 120px; }
  .ufo-body { width: 120px; height: 34px; }
  .ufo-dome { width: 56px; height: 30px; }
  .ufo-beam { width: 90px; height: 130px; }
  .findings-grid { grid-template-columns: 1fr; }
  .find-card { padding: 20px 18px 15px; }

  .faq-item summary { padding: 16px 18px; font-size: .96rem; }
  .faq-item p { padding: 0 18px 18px; }

  .contact-inner { gap: 36px; }
  .c-form { padding: 26px 20px; transform: none; }
  .contact-city { height: 90px; }

  .footer { padding-top: 48px; }
  .footer-base { justify-content: center; text-align: center; }

  .wa-float { bottom: 18px; left: 18px; width: 52px; height: 52px; }
  .to-top { bottom: 84px; left: 22px; width: 46px; height: 46px; }
  .quickform { flex-direction: column; }
  .quickform .btn { width: 100%; }
  .jnum { width: 52px; height: 52px; margin: 36px auto -26px; }
  .jnum span { font-size: 1.3rem; }
}

/* very small phones */
@media (max-width: 380px) {
  h1 { font-size: 2.35rem; }
  h2 { font-size: 1.5rem; }
  .script-word { font-size: 2rem; }
  .script-word.big { font-size: 3rem; }
  .strip-item { min-width: 100%; }
  .dash-kpis { grid-template-columns: 1fr 1fr; }
}

/* ============ Legal pages ============ */
.legal-hero { padding: 150px 0 34px; background: linear-gradient(200deg, #0B0822 0%, var(--ink) 70%); }
.legal-hero h1 { font-family: var(--font-display); font-weight: 800; font-size: clamp(1.9rem, 4vw, 2.7rem); }
.legal-updated { color: var(--text-3); margin-top: 10px; font-size: .95rem; }
.legal-body { background: var(--ink); padding: 10px 0 90px; }
.legal-article { max-width: 800px; }
.legal-article h2 { font-size: 1.3rem; font-weight: 700; margin: 40px 0 12px; color: var(--gold-2); }
.legal-article p, .legal-article li { color: var(--text-2); line-height: 1.8; margin-bottom: 12px; font-size: 1.02rem; }
.legal-article ul { padding-right: 24px; margin-bottom: 14px; list-style: disc; }
.legal-article li { margin-bottom: 7px; }
.legal-article a { color: var(--teal); text-decoration: underline; text-underline-offset: 3px; }
.legal-article strong { color: var(--text); font-weight: 600; }
.legal-note { background: rgba(45, 226, 196, .07); border: 1px solid rgba(45, 226, 196, .25); border-radius: var(--radius); padding: 16px 20px; margin: 24px 0; }
.footer-legal-links { display: flex; gap: 18px; flex-wrap: wrap; }
.footer-legal-links a { color: inherit; }